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Chapters:
- Nature of Reg A+ investors
- Example of investor behavior - marketing methods
- Indications that Mainstreet investors are optimists
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The content in this webinar is not and shall not be construed as investment advice. This information is meant to be informative and for general purposes only.
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Rod Turner
Rod Turner is the founder and CEO of Manhattan Street Capital, the #1 Growth Capital service for mature startups and mid-sized companies to raise capital using Regulation A+. Turner has played a key role in building successful companies including Symantec/Norton (SYMC), Ashton Tate, MicroPort, Knowledge Adventure, and more. He is an experienced investor who has built a Venture Capital business (Irvine Ventures) and has made angel and mezzanine investments in companies such as Bloom, Amyris (AMRS), Ask Jeeves, and eASIC.
www.ManhattanStreetCapital.com
Manhattan Street Capital, 5694 Mission Center Rd, Suite 602-468, San Diego, CA 92108.
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So the main Street investors tend to be optimistic in a larger level if they love what the company is doing, if they want to use it, or if they believe it's gonna improve their family or improve their community. And biotech offerings tend to be good examples of that. Obviously then, then they're gonna engage and it has to obviously be attractive, it has to be clear, clearly explained and the, it has to, to to, to appear to be, and to be an attractive investment.
But main street investors are more optimistic. And as an example of that, we've had days where the primary source of investors is us is outreach via advertising. Usually obviously emails and other posts to fans and customers and so forth. A different category. But in the case that we're, we're drawing people in someone's run, they're in social media typically. Facebook, Instagram, maybe TikTok, those are the most efficient outreach vehicles. You, somebody's doing something else and they see an ad and it appeals to them enough that they click through to the offering page. The offering page has to then, my point is this, if they like the offering, the offering enough that they click the Invest Now button, they're not necessarily intending to invest immediately. They're looking to see is this onerous? Does it feel trustworthy? And is it gonna take three hours of my life?
Cuz if it is, I'm gone. Right? If it looks friendly and well designed and trustworthy, and if the minimum is low enough for their casual interest at that point, like, you know, $400, 300, then they'll stay engaged enough that they'll learn more and they may actually invest. But we've had days where 70 plus percent of the people who came to the page and clicked and gave us their email address in order to see the investment process. Cause they can't see it without providing us information. So they become a lead for the customer to follow up on the company raising money over 70% invested on their first visit on their smartphone. So, you know, if somebody, if, if, if ever you have that occur, even if it only occurs for a week, when that occurs, you are dealing with optimists. You're dealing with an attractive offering that's well promoted and well described, but you are dealing with optimists who are not taking a month or three to do due diligence. They like it enough that they're putting in a, an investment right now. So, so different than Reg D investors and institutions, obviously. Going more into marketing of a Regulation A+ offering obviously.
THIS TEXT TRANSCRIPT HAS ERRORS IN IT THAT WERE CAUSED BY THE SPEECH TO TEXT CONVERSION SOFTWARE WE USED. DO NOT DEPEND ON THE TEXT TO BE ACCURATE. WATCH THE RELEVANT PARTS OF THE VIDEO TO MAKE SURE YOU ARE PROPERLY INFORMED. DO NOT DEPEND ON THIS TEXT TRANSCRIPTION TO BE ACCURATE OR REFLECTIVE OF THE STATEMENTS OR INTENT OF THE PRESENTERS.