The 34-year-old actress and entrepreneur describe her company, The Honest Company, as all-natural “using all-organic cotton and plant-based polymer and a bio-plastic applicator….” Clare O’Connor, “How Jessica Alba Built A $1 Billion Company, And $200 Million Fortune, Selling Parents Peace Of Mind,” Forbes.
The Honest Company has 210 products ranging from organic beeswax sunscreen to a chic $170 vegan-leather diaper bag.
Source: Forbes-Inside The Honest Co.
Recently, unhappy customers have slammed its sunscreen. However, Jessica Alba defends her product, and Honest made statements that the “product meets the standards issued by the U.S. Food and Drug Administration when used as directed, which includes applying 15 minutes before sun exposure and reapplying after 80 minutes. Of swimming or sweating.” Maeve McDermott, “Jessica Alba defends Honest sunscreen,” USA Today.
Despite the recent controversy around the Honest sunscreen, Alba has experienced great success and describes it as a result of hard work and attention to detail.
Source: Forbes-Inside The Honest Co.
“Alba laughs about how she once worked an 86-hour week as the star of James Cameron’s sci-fi T.V. series, Dark Angel — the series that launched her career. Now, she says, she spends those 86 hours at a vintage teal blue desk, overseeing marketing and brand development for a company that feeds a growing demand for safe, non-toxic products, particularly among young helicopter parents who treat children — and what goes near or inside them — like porcelain.” Clare O’Connor, “How Jessica Alba Built A $1 Billion Company, And $200 Million Fortune, Selling Parents Peace Of Mind,” Forbes.
More than just a beautiful face, Alba proves she has what it takes to be a successful female entrepreneur.
Rod Turner
Rod Turner is the founder and CEO of Manhattan Street Capital, the #1 Growth Capital service for mature startups and mid-sized companies to raise capital using Regulation A+. Turner has played a vital role in building successful companies, including Symantec/Norton (SYMC), Ashton Tate, MicroPort, Knowledge Adventure, and more. He is an experienced investor who has built a Venture Capital business (Irvine Ventures) and has made angel and mezzanine investments in companies such as Bloom, Amyris (AMRS), Ask Jeeves, and eASIC.
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