At Manhattan Street Capital, we specialize in guiding companies through the process of raising capital using Regulation A+ (Reg A+). Our expertise extends to facilitating IPOs and Direct Listings on major exchanges such as the NASDAQ and NYSE.
Reg A+ offers a streamlined and cost-effective way for companies to go public, allowing them to raise up to $75 million per year from both accredited and non-accredited investors. This regulation provides a unique opportunity for companies to access public markets without the expensive and time-consuming requirements of traditional IPOs.
Why Choose Regulation A+ for Your IPO or Direct Listing?
First, it is cost-effective. Reg A+ is generally more affordable than traditional IPOs, making it accessible for smaller and mid-sized companies. The costs involved in a Reg A+ offering include legal fees, marketing expenses, and ongoing SEC reporting costs. However, these are typically significantly lower than the costs associated with a traditional IPO. Second, Reg A+ opens a broad investor base. Companies can raise capital by broadly marketing to both accredited and non-accredited investors, expanding their potential investor pool. This inclusivity can lead to a more diverse and engaged shareholder base. Third, the process is streamlined. The regulatory requirements are less burdensome compared to traditional IPOs, allowing for a faster and more efficient path to going public. The SEC filing process for Reg A+ is designed to be more straightforward, reducing the time and effort required to achieve SEC compliance.
The journey to a successful IPO or Direct Listing begins with preparation. During this phase, marketing agency selection is crucial. Choose a marketing agency to manage your marketing campaign. We will introduce you to experienced marketing agencies and connect you with NYSE/NASDAQ senior management to get their requirements for the offering to list. Alongside this, develop a comprehensive engagement strategy to attract and retain investors. This includes social media campaigns, email marketing, and investor webinars.
Auditing follows as the next critical step. We introduce the company to an auditor with experience in Reg A+. The company selects, contracts, and commences the audit. This is a critical path because the initial SEC filing with the SEC must include the two-year US GAAP audit. Ensure your financial statements are in order and meet the necessary standards for public offerings.
While the audit is underway, we assist with the SEC Form 1-A filing process, ensuring all necessary preparations are in place in the right way for a successful raise. Work with legal advisors to review and finalize all filing documents to ensure compliance with SEC regulations. Marketing is where momentum builds. Implement a comprehensive marketing strategy to attract investors. Our team will guide you through this process to maximize investor engagement. This includes digital marketing, public relations, and investor outreach programs. Optionally, utilize the "Testing the Waters" provision to gauge investor interest before committing to a full offering. This can provide valuable insights and help refine your marketing approach.
Listing is the moment of arrival. Coordinate with NASDAQ or NYSE to meet their listing requirements and successfully list your company. This includes meeting financial and corporate governance standards set by the exchanges. Conduct investor webinars, videos, and presentations to build interest and secure commitments from investors. After the bell rings, post-listing compliance keeps the story alive. We provide ongoing support to ensure you meet all SEC reporting and compliance requirements. This includes quarterly and annual reports, as well as any other regulatory filings. Maintain strong investor relations through regular updates, earnings calls, and transparent communication.
Why Manhattan Street Capital?
For companies interested in pursuing an IPO or Direct Listing on NASDAQ or NYSE, we provide comprehensive support, from initial planning to post-listing compliance. Our goal is to help you achieve a successful public offering while minimizing costs and maximizing investor engagement. Our proprietary payment processing platform is extremely easy for investors to invest with, we provide top notch marketing and CRM integration and the lowest payment processing fees in the business.
To get started or learn more about how we can assist you with your capital raising needs, please email [email protected].
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Rod Turner
Rod Turner is the founder and CEO of Manhattan Street Capital, the #1 Growth Capital service for mature startups and mid-sized companies to raise capital using Regulation A+. Turner has played a key role in building successful companies including Symantec/Norton (SYMC), Ashton Tate, MicroPort, Knowledge Adventure, and more. He is an experienced investor who has built a Venture Capital business (Irvine Ventures) and has made angel and mezzanine investments in companies such as Bloom, Amyris (AMRS), Ask Jeeves, and eASIC.
www.ManhattanStreetCapital.com
Manhattan Street Capital, 5694 Mission Center Rd, Suite 602-468, San Diego, CA 92108.
