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Chapters:
- What are the best situations for using Reg S to raise calital?
- Business types that are most likely to succeed raising capital via Reg S
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The content in this webinar is not and shall not be construed as investment advice. This information is meant to be informative and for general purposes only.
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Rod Turner
Rod Turner is the founder and CEO of Manhattan Street Capital, the #1 Growth Capital service for mature startups and mid-sized companies to raise capital using Regulation A+. Turner has played a key role in building successful companies including Symantec/Norton (SYMC), Ashton Tate, MicroPort, Knowledge Adventure, and more. He is an experienced investor who has built a Venture Capital business (Irvine Ventures) and has made angel and mezzanine investments in companies such as Bloom, Amyris (AMRS), Ask Jeeves, and eASIC.
www.ManhattanStreetCapital.com
Manhattan Street Capital, 5694 Mission Center Rd, Suite 602-468, San Diego, CA 92108.
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So what companies are best suited to using Reg S Very similar to the types of companies that are suited to raising money online via Reg a plus, or regulation crowdfunding. Actually, IE we have to be able to easily explain the company. It has to be appealing, it has to be visually appealing.
Actually, you know, in the case of, you know, there are some biotech companies that I've talked with where what they're doing is wonderful, strategically a great fit. But when whenever you try to describe the ailment that they're treating, it's so awfully disgusting. You know, you may not be able to find a way to convey it and communicate about it and have people stay, you know, in a non vomiting state, right? So, you know, it has to be pleasing to the eye. It has to be possible to make a pleasant presentation about it so that people will stay engaged, pay attention. It has to be, it has to be something you can convey in an online offering page that you can communicate and describe accurately and more difficult that you can describe in an advertisement. 'cause Almost all of the outreach will be via social media advertising.
So ads in the midst of somebody's social media stream have to be compelling and also accurately able to convey what the company does. It's, and better yet, if, if the company has emotional appeal and can appeal to main street investors, you know, a B2B business that only sells to companies that are making an excess of 500 million in revenues, it's a little less engaging for a main street investor, depending what they do, of course it can be a bit boring and difficult to explain, but, but a company that is, you know, in an ideal world would make a cellular phone that would have a four day or a 10 day battery life. That would be nice. I'd love to not have to plug in my, my cell phone, that kind of thing. Battery technology, EVs were a, a bigger thing a few years ago. Also, things that engage with consumer interest, most of the online investors are male.
So cars, airplanes, hover craft race cars, you know, things that appeal devices that appeal to Main Street folks. And then if you look at categories or segments that are appealing, even in the us Green tech is catching on now because the regulatory environment has made it financially attractive to do or invest in. A lot of the green tech companies and people are gaining a heightened depreciation that climate change is, is real and needs to be dealt with. Biotech companies, gen tend to do well online because their gen, they can be very engaging and appealing. People want to to vote with their feet. They may tell their friends and family. They may be just telling themselves that they're patting themselves on the back, that they're voting with their feet and backing a company that is doing something very worthwhile. Real estate companies, because people understand real estate.
I'll get to the questions later, but go ahead and put them up. I see there's one question being posted by Carl. Yeah, real estate companies, artificial intelligence, courtesy of chat GPT and what, what's, you know, the accelerated, the enhanced awareness now with robotics coming more, becoming more exciting, potentially more interesting given what Tesla's been doing and others. Yeah, so anything which is, which is showing great signs of activity, but those are good examples of on, of companies that lend themselves to an online raise. Business to consumer is easier than business to business, but there's some, there are some companies that we can market successfully that are business to business.
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