Is this like a reverse merger or buying a public shell?
Buying a public shell is one way that mid-sized companies raise equity capital to grow. It is expensive, complex, and it is sometimes difficult to get over the negative history of the old public company that failed in the past (that failure is why the shell was available to be purchased).
In comparison, Regulation A+ offerings are much simpler, less expensive and they are fresh and new. The limit of $50 million* per year per company in Reg A+ does mean that some companies that are raising larger amounts of capital will still need to go the reverse merger route.
Under the new regulation, companies can raise up to $50 million* per year from individual, “Main Street” investors.
*For businesses that lend themselves to segmenting their market by geographic regions, it is possible to make multiple offerings for one parent entity by establishing one subsidiary for each region. For example, let's say a company is planning to lend its capital across the USA. A company can establish say six regional subsidiaries that are responsible for a clearly defined geography of the US and raise capital for each region's entity using a dedicated Reg A+ for each. In this example, the maximum per year would be 6x50 = $300 million per year.
For more information about Regulation A+, click here.
Or, watch the short video below: