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GolfSuites - Test The Waters
Invest in the Future of Golf
Elevating Golf Entertainment Facilities Nationwide
GolfSuites is a new investment opportunity focused on bringing hybrid-golf centers for year-round play, entertainment and game improvement, to millions of people nationwide, in a friendly environment. We are designing guest experiences for: playing golf, world-class instruction, premier food and beverages, organized competitions and team practice, introducing golf to new players or for just plain fun!
How Are We Different From Our Competition?
The golf driving range entertainment industry was launched by TopGolf, a national chain with proven results. With a proven demand for golf entertainment facilities, we see demand exceeding supply and thus room in the market for competition. We have studied our competition and have found a number of core areas that can be improved upon in the industry. GolfSuites is dedicated to providing a more golf-centric approach, offering all of what the competitors offer, but with more features catering to golf enthusiasts. This includes our professional golf academy offering all levels of instruction which is led by Golf Pro Kyle Morris, real top-grade golf balls and Doppler-based ball tracking, just to name a few. And with GolfSuites, investors have the opportunity to take ownership of their own piece of this growing and exciting new market segment.
GolfSuites: The Suitest Experience
Specialized Offerings with Broad Appeal
- Private, semi-private and VIP bays
- A 275-300+ yard range, tracking every swing and shot within 3-4 inches
- Professional-level game improvement, coaching, training and competition
- Top-of-the-line food and beverage services
- Online and in-app reservations
- Convenient playtimes to enjoy as little as an hour of play or stay all day and evening
- VIP hospitality and memberships
- Organized competitions
- Sheltered arrival zones
- Valet parking
- Locker rooms
We are working to make golf more affordable, less time-consuming, more fun and welcoming to all skill levels and ages.
GolfSuites is IN DEMAND
In most of the country, the outdoor golfing season is limited, leaving much of the year without play. Even in the best climates, wet conditions, heat and lack of daylight can limit play. Long time commitments and high costs are also among the contributing factors to the closure of traditional courses even as interest in playing golf is on the rise.***
***Source: IBIS World, Indoor Sports Facilities Management Industry in the U.S., Industry Market Research Report, February 2018
For example, non-golfers who expressed an interest in playing grew from 8 million in 2013 to 15 million in 2017, according to the National Golf Foundation.
GolfSuites is working to capitalize on these trends with the added convenience of participating at any skill level, for as little as an hour.
At GolfSuites centers, you will be able to play, take lessons or join a competition, rain or shine and even at night. From kids just starting out, to professional level players, we will welcome guests of all skill levels and ages.
Of the 14.7 million non-golfers in 2018 who say they would like to play golf, 31% are women and 62% are under age 35, according to the National Golf Foundation, Golf Industry Report in April 2019.
Standing Out on the Course
At GolfSuites, you can expect architect-inspired driving ranges (275-300+ yards) and putting courses, including “true green sites,” short game areas and simulated hazard designs. Our launch monitor technology aims to measure and track balls and club data within inches of targets, rather than yards, using authentic premium golf balls that perform at the highest level of feel and distance.
From lessons to meals, parties to competitions, Golfsuites will be a welcoming playground for golfers of all skill levels and ages.
State-of-the-Art Golf Academy
A crown jewel and differentiator of GolfSuites, the Golf Academy will be where guests can improve their overall skills as well as their capability to practice with purpose. The Golf Academies, will be designed by our PGA professional and NBC Golf Academy Lead Coach, GolfSuites’ Co-Founder, Kyle Morris, with an eye toward advanced training and coaching techniques for avid players and players of all levels.
All of the GolfSuites facilities will be able to host school sports and other teams to practice and compete.
Our goal is that guests will be able to see continuous improvement in swing, on-course strategy and ability to enhance overall scores.
#TheSuitestExperience
SUPERIOR TECHNOLOGY
GolfSuites intends to use state-of-the-art technology, including Doppler Radar-based launch monitoring technology for ball tracking, swing analysis and mental sports performance coaching.
LEARNING NEVER STOPS
The GolfSuites Academy will provide a supportive environment for serious game improvement, incremental learning or just for the love of golf.
COMMUNITY & PRIVACY
Be it a VIP suite, participating in a competition, bringing the whole crew to play, a date, a seniors event or a family reunion, our guests will have the option to celebrate privately, interact with groups or enjoy a great meal and watch others play.
WELCOMING MORE WOMEN
GolfSuites will specifically cater to the fastest growing segment of new golfers: women. There will be women-only learn-to- play-events, leagues and more.
BEST-IN-CLASS FOOD
Our chef-inspired menu offerings, farm-to-table sourcing and craft beers will make us known as a best-in-class, food and beverage destination. We will offer family friendly snacks and meals too.
#GOLFSUITES_EVERYWHERE
Our apps will be designed for fun and serious analysis. From keeping score to tracking competitions, scheduling playing times and reserving suites, and of course, ordering food and beverages.
Gerald (Jerry) Ellenburg
Chairman and Chief Executive Officer
Jerry has 35 years of experience in real estate ownership, management, and finance in multi-family properties and principal and over $750 million in debt and equity financings. He is a graduate of the University of California, Berkeley, and is a California-licensed CPA (inactive).
John Galvin
Chief Marketing & Experience Officer
John has 32 years in marketing, branding, experience design, advertising, and promotion for companies such as Ford, JP Morgan Chase, Citi, Lowe’s, Victoria’s Secret, Express, Champion Sportswear, Dick’s Sporting Goods, and many other major brands. John is a graduate of The Ohio State University.
Ryan T. Koenig
Development Director
Ryan has spent over 20 years in real estate development and construction with companies including Wood Partners, Camden Properties, Turner Construction, and Zaremba Development. Ryan has overseen $500 million+ in completed construction.
Kyle Morris
Golf Director
Kyle played eight years of professional golf on tour. Following eight professional wins, he created The Golf Room, a holistic coaching facility in Dublin, Ohio. He was named by Golf Digest as one of the Best Young Instructors, and was included in Best Teachers in the State of Ohio. He also received a Master Certification with Trackman and serves as an NBC Golf Channel Academy Lead Coach. Kyle is a graduate of Seton Hall University.
Nicholas V. Flanagan
President & Chief Operating Officer
Nick is a seasoned executive with over 30 years of experience. Prior to joining GolfSuites, he was the Senior Vice President of Restaurant and Retail Operations for Cracker Barrel Old Country Store, Inc. He has also served in leadership roles at Metromedia Restaurant Group and S&A Restaurant Group.
Tom LaPlante
Chief Technology & Strategy Officer
Tom is the former CIO of TopGolf and has more than 30 years of experience and a broad background in the fields of management consulting, travel, hospitality, retail, casino, and entertainment. Tom is a graduate of the University of Georgia.
David A. Morris III
Consulting Chief Financial Officer
David has over 30 years of experience in finance and financial forensics. David will oversee tax planning, compliance, accounting, audit, forecasts and investment analysis. Mr. Morris’ career has included the Vice-Presidency of Finance at Belz Enterprises, a large real estate development and management company, and other major corporations. David is a graduate of the University of Wisconsin, La Crosse, and is a Tennessee-licensed CPA.
Scott McCurry
Vice President of Operations
Scott is an Operations Executive with over 25 years of experience in the Hospitality and Entertainment Industry. Previously, Scott was the National Director of Topgolf. At Topgolf he opened the first venue that started the growth of the brand. Building the six venue brand to over 40 venues each averaging $20 million in revenue a year in five years.
Scott Smylie
Advisor
During his career, Scott has represented real estate developers, lenders, landlords and tenants, and business entities in a variety of corporate and real estate-related transactions. Scott earned his Juris Doctor and his Master’s of Science in Real Estate from the University of Florida.
Rod Turner
Strategic Advisor
Rod is the founder and CEO of Manhattan Street Capital. Rod was a senior executive at Symantec from Jan 1985 to March 1993 and has played a key role in building successful companies including Symantec/Norton (SYMC), Ashton-Tate (TATE), MicroPort and Knowledge Adventure. Rod co-founded Irvine Ventures in 1999.
Michael Zylstra
Chief Administrative Officer
Michael is the former VP, General Counsel, and Corporate Secretary of Cracker Barrel Old Country Store, Inc., with over 26 years of experience in executive management, legal, litigation, risk management, human resources, employee relations, and public company corporate governance.
Ryan Ellenburg
Capital Markets Associate
Ryan has 18 years of experience in the construction, IT, and security technology sphere. He has overseen $300M of completed construction projects and $200M in IT/security infrastructure work. Ryan has worked for and represented companies such as Facebook, Google, Dropbox, Pandora, Home Depot, Publix, and more.
Our management team possesses a unique combination of real estate, finance, professional golf, food and beverage service, construction, marketing, branding, experiential design and senior management experience.
HOW WE MAKE MONEY
Based on our research, revenue will be derived from food and beverages, golf activities, game improvement, lessons, events and ancillary retail sales. From fixed reservations, to teams, to competitions, to walk-ins, to
private parties, the diversity of guests and revenue we anticipate is vast.
Here are just a few:
FAMILY REUNIONS
SERIOUS GOLFERS
COMPETITIVE TEAMS
COLLEGE TEAMS
DATE NIGHT
GAME IMPROVEMENT
TEEN PARTIES
FAMILIES
FUNDRAISERS / FOUNDATIONS
GUYS' NIGHT OUT
HIGH SCHOOL TEAMS
GIRLS' NIGHT OUT
AFTER WORK
BIRTHDAYS
SENIORS
If you like to invest in what you know, GolfSuites may
be the best return on fun, friends and potential profit yet.
FAQs
1. What makes GolfSuites different from its competition?
GolfSuites intends to bring together the best in golf entertainment, play, and game improvement, offering a compelling golf experience for both the novice and experienced golfers. GolfSuites aims to create facilities that are inclusive and welcoming, aiming to provide guests with the most realistic golf experience. GolfSuites will feature farm-to-table, chef-inspired menus and family-friendly fare along with signature beverages to round out the experience.
GolfSuites is serious about golf. Each facility will include a 275-300+ yard range with tracking for every shot and swing within 3-4 inches. We will also provide professional-level game improvement, coaching, training, and competition led by PGA Professional and NBC Golf Academy Lead Coach, GolfSuites’ Co-Founder, Kyle Morris.
2. Why is Doppler based-radar ball and club tracking more effective than using RFID technology?
Doppler based-radar technology offers a superior and more sensitive level of ball and club swing tracking, measuring accuracy to 3-4 inches, rather than to the yard.
3. Why are your balls better than RFID-chipped balls like at competitors’ facilities?
Our golf balls will fly truer because they do not have a chip in the middle of the ball that affects true balance. They are superior in construction, durability and efficacy and fly farther than RFID-chipped tracking golf balls. Our premium golf balls will feel and perform like PGA Tour quality balls.
4. Do you have any team members with a long track record in the golfing industry?
Yes, GolfSuites leadership team has a long history both playing and working in the golf industry. Kyle Morris, GolfSuites’ Co-Founder, is an NBC Golf Channel Academy Lead Coach. He has a long history as a college player and then recorded several PGA tour wins. Kyle was recognized as one of the Top Young Teachers in the country by Golf Digest Magazine.
John Galvin has been working in and around the golf industry since 1980. In 1988, he started the country's first organized corporate amateur team tour, The Corporate Links Tour. John is also an avid player and a Class A caddy.
5. Are there any partners that you can announce?
GolfSuites is currently negotiating partnerships with brands, manufacturers, and technology providers. Stay tuned and revisit our video blog.
6. When do you plan on breaking ground on your first facility?
Our current timeline includes our intent to break ground on our first facility, in the Midwest region, in late 2019.
7. How many golf facilities do you believe can succeed in a metro area?
Our analysis of the industry has yielded an estimate that a metro area can support one facility per every 350-500 thousand people.
8. Why Regulation A+ (Reg A+) and not VC or other types of venture funding?
Regulation A+ allows anyone who wants to invest regardless of their level of wealth or income. We want to open this opportunity to everyone interested in investing in GolfSuites and becoming a part of this exciting project. GolfSuites is particularly well-suited for Reg A+ because of the welcoming atmosphere we provide to golfers of all levels and our entertainment impact.
9. Why do you feel that you’ll be successful?
GolfSuites has established a strong leadership and advisory team with a passion for golf, food and entertainment. The team also has a track record in building and growing strong brands.
10. What is your business plan?
Our parent company’s goal is to establish a nationwide chain of 100+ facilities in the U.S. We will choose the best available locations and select our team members with the utmost care. Our enhanced and superior facilities and amenities will encourage people to frequently visit GolfSuites, rather than visit the facilities of our competitors.
11. What exactly is this investment opportunity?
We are offering preferred shares in GolfSuites, which is focused on the development of facilities across the U.S.
Our parent company (which is primarily owned by our management team and original seed investors) own common shares that generally have less economic rights than the rights that investors in this Reg A+ offering receive. Investors in our Reg A+ offering are buying preferred shares. The difference? The founders’ common shares do not get paid the 8% dividends, which the investors’ Preferred Shares do, plus investors have liquidation preferences and anti-dilution protection (see the Offering Circular for details). If the company makes discretionary special dividend payments over and above the 8% investor dividend, this special dividend will be paid to both the investors preferred shares and the founder’s shares.
12. What do I do now that I’ve made an investment?
We will be communicating regularly. Our first messages will be about processing your investment payment and issuing your shares. We will notify you about dividend payments, acquiring locations, breaking ground and opening facilities over time, among many other company milestones. In addition, as a Regulation A company, we will be required to make annual and semi-annual filings with the SEC. We will make annual filings on Form 1-K, which will be due by the end of April each year and will include audited financial statements for the previous fiscal year. We will make semi-annual filings on Form 1-SA, which will be due by September 28 each year, which will include unaudited financial statements for the six months to June 30. We will also file a Form 1-U to announce important events such as the loss of a senior officer, a change in auditors or certain types of capital-raising. All these filings will be available on the SEC’s EDGAR filing system.
13. Can I invest if I am outside of the United States?
Yes, investors from around the world are welcome to invest. However, certain local country restrictions may apply. You should consult with your own legal advisers whether you are able to invest. Investors in Canada are prevented from investing in Regulation A+ by Canadian securities regulations.
14. How can I sell my shares?
Your shares of GolfSuites are not intended to list on a major exchange after the Reg A+ offering, as we are choosing to remain a private company. Since the shares are currently not listed for trade on a stock exchange, there will be no active market. However, these securities will not be restricted and may be freely traded to the extent any market develops for them from the date that the investor receives their shares. This is an advantage of Regulation A+ compared to other public offerings of private companies, because the Federal securities regulations allow investors to sell their shares immediately.
The company does not currently have any plans to seek listing or quotation of the securities on any organized trading market. At some point in the future, the company's parent company, KGEM Inc., may choose to list the company on a public stock exchange to bring liquidity to the shares. Additionally, the firm may increase its dividend payments or sell parts or all of the company to provide liquidity. There are no plans to do so now.
There are some aftermarket services that are currently in various stages of development that enable owners of Reg A+ shares to sell their shares to interested buyers. We will update our investors as these markets develop.
15. Can I still invest if I am not an accredited investor?
Yes, investors of any wealth level over 18 years of age may participate in the Regulation A+ offering.
16. How and when will I begin to receive my 8% monthly dividend distribution?
To the extent there are legally available funds, dividends will be paid monthly from the date that you complete the investment process and the company has accepted your investment. In most cases this will likely result in a 45-day delay before the first dividend payment is made.
17. Do my shares have voting rights?
Yes, one vote per share. The founder’s common shares have five votes per share.
18. Are there management fees that get charged on my investment?
The parent company of GolfSuites, KGEM Inc., charges at cost for services that it provides to GolfSuites. For instance, when the parent company negotiates a central marketing partnership with golf equipment manufacturer or arranges an endorsement partnership with a golf influencer, the costs for these services will be charged at cost to GolfSuites, and future regional subsidiaries, without markup.
INVESTOR INCENTIVES*
You can take advantage of your GolfSuites investor incentives at any of our facilities nationwide as we open them.
$500
Investment
Level
- Personalized Thank You Letter from Jerry Ellenburg, CEO
- GolfSuites Branded (Charcoal Heather Cotton Jersey) Golf Cap
- GolfSuites Branded ("Poker Chip Style") Ball Marker
$3k
Investment
Level
- Personalized Thank You Letter from Jerry Ellenburg, CEO
- GolfSuites Branded (Charcoal Heather Cotton Jersey) Golf Cap
- GolfSuites Branded ("Poker Chip Style") Ball Marker
- GolfSuites Branded TaylorMade TP5 Premium Golf Balls (one sleeve of 3 balls)
- GolfSuites Line Pass (good for up to 24 uses per year at any GolfSuites location)**
$25k
Investment
Level
- Personalized Thank You Letter from Jerry Ellenburg, CEO
- GolfSuites Branded (Charcoal Heather Cotton Jersey) Golf Cap
- GolfSuites Branded ("Poker Chip Style") Ball Marker
- GolfSuites Branded TaylorMade TP5 Premium Golf Balls (one sleeve of 3 balls)
- GolfSuites Line Pass (good for up to 24 uses per year at any GolfSuites location)**
- GolfSuites Food and Beverage Discount (10% discount on food and beverage--excluding alcoholic beverages, up to a maximum cumulative discount of $500)**
$50k+
Investment
Level
- Personalized Thank You Letter from Jerry Ellenburg, CEO
- GolfSuites Branded (Charcoal Heather Cotton Jersey) Golf Cap
- GolfSuites Branded ("Poker Chip Style") Ball Marker
- GolfSuites Branded TaylorMade TP5 Premium Golf Balls (one sleeve of 3 balls)
- GolfSuites Line Pass (good for up to 24 uses per year at any GolfSuites location)**
- GolfSuites Food and Beverage Discount (10% discount on food and beverage--excluding alcoholic beverages, up to a maximum cumulative discount of $500)**
- Individual 1-Year GolfSuites VIP Membership (priority access to jump wait list anytime, premium club upgrade, unlimited game play**, 10% off food/beverage--excluding alcoholic beverages, 20% off private events--excluding food and beverage, membership valid at all comparable GolfSuites venues)***
FIVE REASONS TO ACT NOW
1
Invest in the “NEW golf” –weather-proof, high-tech, year-round play.
2
Perks! Receive investor incentives ranging from
GolfSuites branded goods to VIP memberships.
3
Opportunity for Serious Game Improvement. Sharpen your skills & learn
to practice with purpose at the PGA Professional NBC Golf Academy.
4
Dividends. One month after you invest! 8% annually, paid monthly.*
For many investors, the dividend may be tax-free for several years.**
5
The minimum investment is only $500!
We accept Debit Cards, ACH, Check, Wire, Apple Pay and Google Pay.
We also accept investments from Self-directed IRA accounts.
*Since the tax treatment of any distributions may vary according to the financial performance of the company, as well as the particular circumstances of the investor, investors should consult their own tax advisers, and should not assume that the distributions will be subject to the same tax treatment from year to year. GolfSuites will not generate revenues or profits until the company has built facilities, and there is no guarantee that those facilities will be profitable. The company will set aside a capital reserve as investments are received; dividend payments will initially be made from this reserve. There can be no guarantee of future profits.
**During the early years it is likely that dividend payments will be tax-free due to favorable real estate depreciation tax rules combined with the likely treatment of dividends as a tax-free return of capital to investors and thereafter as capital gains income for a limited period. The dividend will only be payable to the extent there are legally available funds. GolfSuites does not offer tax advice. Investors should consult their own tax advisor for information regarding their own tax situations.
© 2019 KGEM Golf, Inc. and GolfSuites. All rights reserved.
(833) 424-7343 (833-4BIRDIE)
THE COMPANY IS “TESTING THE WATERS” UNDER REGULATION A UNDER THE SECURITIES ACT OF 1933. THIS PROCESS ALLOWS COMPANIES TO DETERMINE WHETHER THERE MAY BE INTEREST IN AN EVENTUAL OFFERING OF ITS SECURITIES. THE COMPANY IS NOT UNDER ANY OBLIGATION TO MAKE AN OFFERING UNDER REGULATION A. IT MAY CHOOSE TO MAKE AN OFFERING TO SOME, BUT NOT ALL, OF THE PEOPLE WHO INDICATE AN INTEREST IN INVESTING, AND THAT OFFERING MIGHT NOT BE MADE UNDER REGULATION A. IF THE COMPANY DOES GO AHEAD WITH AN OFFERING, IT WILL ONLY BE ABLE TO MAKE SALES AFTER IT HAS FILED AN OFFERING STATEMENT WITH THE SECURITIES AND EXCHANGE COMMISSION (SEC) AND THE SEC HAS “QUALIFIED” THE OFFERING STATEMENT. THE INFORMATION IN THAT OFFERING STATEMENT WILL BE MORE COMPLETE THAN THE INFORMATION THE COMPANY IS PROVIDING NOW, AND COULD DIFFER IN IMPORTANT WAYS. YOU MUST READ THE DOCUMENTS FILED WITH THE SEC BEFORE INVESTING.
NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY THE COMPANY WITH THE SEC HAS BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ACCEPTANCE GIVEN AFTER THE DATE OF QUALIFICATION.
AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
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