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Coyuchi
Own the future of home goods
Become an Investor in our sustainable luxury living brand with this limited time Reg A+ offering


Own the future of home goods
Become an Investor in our sustainable luxury living brand with this limited time Reg A+ offering
200k Customers
43% five-year
CAGR
~250K
Followers*
Customers returning at a rate of 35% Over 24 months
* Active Subscribers to our email newsletter and number of followers on each of the following platforms: Instagram, Facebook, Linkedin, TikTok and Pinterest
Meet Coyuchi
The Offering

What is A Regulation A+ Offering?
You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks
Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.
$450+ Investment
Investor Perks*
- Receive 100 Shares
- $25 product credit on coyuchi.com
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
$2,500+ Investment
Investor Perks*
- Receive 556 Shares
- $200 product credit on coyuchi.com
- Free Thank You Gift ($18 value)
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
- Exclusive Experience
$5,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $400 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$10,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $1,000 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$50,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $6,500 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience

Deal Terms
$4.50
$117 Million
The Offering

What is A Regulation A+ Offering?
You're invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks
Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.
$450+ Investment
Investor Perks*
- Receive 100 Shares
- $25 product credit on coyuchi.com
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
$2,500+ Investment
Investor Perks*
- Receive 556 Shares
- $200 product credit on coyuchi.com
- Free Thank You Gift ($18 value)
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
- Exclusive Experience
$5,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $400 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$10,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $1,000 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$50,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $6,500 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience

Deal terms
$4.50
$117 Million
REASONS TO INVEST
Coyuchi
Why Invest?
- Share more directly in the company's mission and growth as demand for sustainable home goods continue to surge
- Capitalize on a sizable and growing luxury home goods market as Coyuchi broadens its reach through B2B partnerships, retail expansion, and product category growth
- Participate in the future financial upside should Coyuchi go public after the Reg A+ offering
A Long History of Growth
With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.
Number of Customers
Net sales trend
Intended Use of proceeds
from Reg A+ Capital Raise:
- Expand our distribution and offering through B2B strategic partnerships, retail store expansion, and the introduction of a marketplace featuring a range of new goods.
- Introduce new categories of sustainably sourced home goods
- Explore the potential for geographic expansion
Key Metrics
& Considerations
*calculations of these financial metrics are based on 2016-2019 unaudited financial statements and 2020-2021 audited financial statements **Net debt is calculated as cash and cash equivalent of $3.2mn net of lines of credit of $4.4mn as of December 31, 2021. Debt to total capital is calculated as lines of credit of $4.4mn divided by the sum of lines of credits of $4.4mn and total shareholders’ equity of $7.5mn as of December 31, 2021
-
2021 net sales $33.3 million
26% year-over-year growth 26% five year CAGR*
-
Profitable (EBITDA positive) in 2019-2021*
-
2021 customer count ~200k
35% year-over-year growth 63% five year CAGR
-
Net Debt of $1.2 million**
Debt to Total Capital of 37%**
Long Term Growth Strategies
Activate Our Loyal Customer Base
Coyuchi has a loyal customer base of over 200K shoppers. 35% of our customers make repeat purchases within 24 months with an average order size exceeding $300. Coyuchi is first-order profitable.
We plan to leverage our fan base for community developments and driving further brand awareness and new customer acquisitions profitably.
Grow Product Category and Serviceable Addressable Market
We plan to expand existing categories and introduce products in new categories to tap into an 80% larger addressable market.
Current serviceable addressable market* is $20.7 billion, total addressable market* is $37.2 billion.
*Source: Home Textiles Today Business Annual 2021
Broaden Our Retail Footprint
76%* of U.S. home textiles are purchased in physical stores. Expanding our retail presence is essential for growth and for allowing customers an opportunity to experience our products and brand first-hand.
We opened a new Coyuchi store in Palo Alto, CA in November 2022. We have plans to open additional retail locations in a low-risk, capital-light manner in the coming years to reach new audiences, drive revenue growth, and foster community.
* Source: Cotton Incorporated’s 2020 Home Textiles survey
Expand Our B2B Network
Approximately 70% of bedding purchases are made in department stores or mass retailers. Broadening our network of distribution partners to include more of these retailers is a key aspect of our growth strategy.
We will continue to develop strategic B2B partnerships with national wholesalers, online marketplaces and through collaborations.
Current Retail Partners:



* Source: Cotton Incorporated’s 2020 Home Textiles survey
Why Invest?
- Share more directly in the company's mission and growth as demand for sustainable home goods continue to surge
- Capitalize on a sizable and growing luxury home goods market as Coyuchi broadens its reach through B2B partnerships, retail expansion, and product category growth
- Participate in the future financial upside should Coyuchi go public after the Reg A+ offering
A Long History of Growth
With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.
Number of Customers
Net sales trend
Intended Use of proceeds from Reg A+ Capital Raise:
- Expand our distribution and offering through B2B strategic partnerships, retail store expansion, and the introduction of a marketplace featuring a range of new goods.
- Introduce new categories of sustainably sourced home goods
- Explore the potential for geographic expansion
Key Metrics
& Considerations
-
2021 net sales $33.3 million
26% year-over-year growth 26% five year CAGR*
-
Profitable (EBITDA positive) in 2019-2021*
-
2021 customer count ~200k
35% year-over-year growth 63% five year CAGR
-
Net Debt of $1.2 million**
Debt to Total Capital of 37%**
*calculations of these financial metrics are based on 2016-2019 unaudited financial statements and 2020-2021 audited financial statements **Net debt is calculated as cash and cash equivalent of $3.2mn net of lines of credit of $4.4mn as of December 31, 2021. Debt to total capital is calculated as lines of credit of $4.4mn divided by the sum of lines of credits of $4.4mn and total shareholders’ equity of $7.5mn as of December 31, 2021
Long Term Growth Strategies
Activate Our
Loyal Customer
Base
Coyuchi has a loyal customer base of over 200K shoppers. 35% of our customers make repeat purchases within 24 months with an average order size exceeding $300. Coyuchi is first-order profitable.
We plan to leverage our fan base for community developments and driving further brand awareness and new customer acquisitions profitably.
Grow Product Category
and Serviceable Addressable Market
We plan to expand existing categories and introduce products in new categories to tap into an 80% larger addressable market.
Current serviceable addressable market* is $20.7 billion, total addressable market* is $37.2 billion.
*Source: Home Textiles Today Business Annual 2021
Broaden Our
Retail Footprint
76%* of U.S. home textiles are purchased in physical stores. Expanding our retail presence is essential for growth and for allowing customers an opportunity to experience our products and brand first-hand.
We opened a new Coyuchi store in Palo Alto, CA in November 2022. We have plans to open additional retail locations in a low-risk, capital-light manner in the coming years to reach new audiences, drive revenue growth, and foster community.
* Source: Cotton Incorporated’s 2020 Home Textiles survey
Expand Our
B2B Network
Approximately 70% of bedding purchases are made in department stores or mass retailers. Broadening our network of distribution partners to include more of these retailers is a key aspect of our growth strategy.
We will continue to develop strategic B2B partnerships with national wholesalers, online marketplaces and through collaborations.
Current Retail Partners:



* Source: Cotton Incorporated’s 2020 Home Textiles survey
A proven team

Eileen Mockus President and Chief Executive Officer

Sejal Solanki Chief Marketing Officer

Marcus Chung Chief Operating Officer

Whitney Thornburg Design Director

Margot Lyons Director of Sustainability and Sourcing

Priyadarshi Sinha Vice President of Technology

Izzie Ali Director of Operations

Eileen Mockus President and Chief Executive Officer

Sejal Solanki Chief Marketing Officer

Marcus Chung Chief Operating Officer

Whitney Thornburg Design Director

Margot Lyons Director of Sustainability and Sourcing

Priyadarshi Sinha Vice President of Technology

Izzie Ali Director of Operations
Our products are made to the highest environmental and ethical standards
We are committed to ensuring that everything that bears the Coyuchi label is produced and processed to the strictest standards in safe and humane conditions - form the farm to the factory, to our customers' homes.
Certifications




Customer testimonials


Highest quality towels!
They look amazing in my new bath, but most importantly the quality is excellent - thick, absorbent, and non-toxic!!
- Theresa M. On Air Weight Organic Towels
Customer testimonials


PERFECT
Everything they do is amazing. I’ve become so obsessed that even my guest linens have been upgraded as I can’t imagine someone not experiencing the comfort that Coyuchi provides.
- Melissa W. Organic Linen Duvet Cover
Customer testimonials


The towel I've been searching for!
The towel I've been searching for! Replaced ALL our towels with this superior quality towels made using environmentally and ethically sourced materials. Highly recommend!
- Andrea A. Cloud Loom Organic Towels
Customer testimonials


A beautiful duvet cover
The quality of this duvet cover is wonderful. I absolutely love it. I am very happy with the softness and the durability and love the natural organic fabric.
- Stacey G. Rippled Stripe Organic Duvet Cover
Customer testimonials


Love this Duvet Insert
Everything Coyuchi makes is beautiful and super functional from high-quality, ethically produced materials and this duvet insert does not disappoint - love!
- Caroline B. Lightweight Down Duvet Insert
NEWS
" Coyuchi was one of the first companies to sell organic cotton bedding and today remains a leader in sustainable initiatives. "

" Since it launched in 1991, Coyuchi has been working to find more sustainable alternatives to the status quo; it uses only organically grown cotton, for instance, and nontoxic dyeing techniques. "

" San Francisco-based home goods and apparel maker Coyuchi is taking a stand on climate change alongside a group of industry leaders in fashion, agriculture and sustainability. "

" Coyuchi's use of GOTS-certified organic cotton ensures every person and community in the supply chain is safe and healthy. "

" Coyuchi was one of the first companies to sell organic cotton bedding and today remains a leader in sustainable initiatives. "

" Since it launched in 1991, Coyuchi has been working to find more sustainable alternatives to the status quo; it uses only organically grown cotton, for instance, and nontoxic dyeing techniques. "

" San Francisco-based home goods and apparel maker Coyuchi is taking a stand on climate change alongside a group of industry leaders in fashion, agriculture and sustainability. "

" Coyuchi's use of GOTS-certified organic cotton ensures every person and community in the supply chain is safe and healthy. "

Glossary of Terms
Average order value
Gross demand divided by the number of orders in a period
Customer
Count of unique customer at the end of the stated period
Customer Retention
The percentage of total customers acquired in that month who returned within the next 24 months
Followers
Active subscribers to our email newsletter and number of followers on each of the following platforms: Instagram, Facebook, LinkedIn, TikTok and Pinterest
FAQ
Introduced as part of the Jumpstart Our Business Startups (JOBS) Act, a Regulation A+ offering is an opportunity for individual investors to directly support small businesses Regulation A+ (Reg A+) allows companies to offer shares to the general public, not just accredited investors, dramatically increasing the opportunity for individuals to back companies with missions that they want to support and to get in on the ground floor at exciting new enterprises.
You will invest via our secure partner Manhattan Street Capital. When you complete your investment, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Coyuchi. Once certain regulatory procedures are completed and we accept your investment, your money will be transferred from the escrow account to Coyuchi and your securities will be issued to you, and you will be notified how to access your account at the transfer agent. At that point, you will be a proud owner of Coyuchi stock.
Investments can be made via credit card, debit card, or ACH / wire transfer. Per SEC regulations you will be required to provide certain personal information such as your name, address, and payment method.
We have decided to conduct a Reg A+ offering because it allows our loyal community of Coyuchi customers to share more directly in our mission and the growth of our organization. We hope to foster a community of individuals who will advocate our industry-defining sustainable practices and support our growth as we continue to push the organic textile market forward through climate activism.
While we are proud of the continued support we receive from an amazing group of traditional venture capitalists, we realize that our mission to bring beauty and comfort to every home without sacrificing the health of our planet requires a communal effort, the type of community we hope to build through our Reg A+ campaign. We believe we can do more together than with just a handful of larger investors, and we want you to continue with us on our journey.
Finally, by offering shares of Coyuchi to Reg A+ investors before a potential IPO, those investors are able to share in the financial upside typically reserved for a select few. We aim for the benefit of these shares to grow side by side with the growth of our organization and its impact on the home goods industry. Allowing customers to literally own a piece of the company and share in the fun (and potential success) is what Coyuchi is all about.
We’re offering perks at all investment levels.
$450 investment = 100 Shares
- $25 product credit on coyuchi.com
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
$5,000 = 1,111 Shares The above plus:
- $400 product credit on coyuchi.com
- Exclusive investor experience
$10,000 = 2,222 Shares The above plus:
- $1,000 product credit on coyuchi.com
$50,000 = 11,1111 Shares The above plus:
- $6,500 product credit on coyuchi.com
We are required by the SEC to report audited financials twice annually; 1H and FY results. You will be able to find these filings on our SEC page, and we will always provide you with them once they become available.
We will also issue periodic company updates around big news, product launches, events, or investment opportunities.
Reach out to invest@coyuchi.com anytime; this is your dedicated resource for any questions!
Coyuchi has been in business for more than 30 years and has set the standard for sustainable home textiles, creating the market and demand for organic luxury home goods.
Our sustainability mission and circular business model have proven a clear draw for customers and allowed us to introduce industry-defying sustainability initiatives like 2nd Home™, the first sustainable, circular program of its kind in the home textile industry, and The Coyuchi Climate Council, a group powerful minds across fashion, regenerative farming, and sustainability working toward a goal of Net Zero Emissions by 2025 and Net Positive Emissions by 2030.
Beyond that, Coyuchi was an early adopter of a direct-to-consumer sales and marketing approach; creating a distinct advantage over incumbents and start-up newcomers in the luxury space. This has resulted in a high lifetime value customer, luxury retail partners such as Nordstrom, and our flagship store in Marin County.
Yes! Right now, shares are only issued through our Regulation A+ offering. You can continue to purchase shares on our offering page as long as the campaign is live.
Please note: there is no guarantee that we will offer this type of public investment opportunity again, so this may be your last chance to invest early on, until a possible liquidation event, like an IPO, occurs.
Please reach out to invest@coyuchi.com for any additional questions!

What is A Regulation A+ Offering?
You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks
Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.
$450+ Investment
Investor Perks*
- Receive 100 Shares
- $25 product credit on coyuchi.com
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
$2,500+ Investment
Investor Perks*
- Receive 556 Shares
- $200 product credit on coyuchi.com
- Free Thank You Gift ($18 value)
- Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
- Exclusive Experience
$5,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $400 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$10,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $1,000 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience
$50,000+ Investment
Investor Perks*
- Receive a custom thank you gift ($128 value)
- $6,500 product credit on coyuchi.com
- Gain early access to promotions
- Free shipping and returns on all purchases
- Complimentary design consultations
- Exclusive investor experience

Deal Terms
$4.50
$117 Million
Legal company Info
Offering Circular
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS, EXCEPT AS REQUIRED BY FEDERAL SECURITIES LAW.
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT FROM:
https://www.manhattanstreetcapital.com/offering-circular/30221
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
Coyuchi, Inc. (Reg A offering) Manhattan Street Capital is compensated by Coyuchi, Inc. for project management ($10,000 per month), listing the offering of the issuer’s securities ($5,000 per month), and technology administration ($25 per investment). Payment is made in cash and a matching warrant. MSC might earn up to an estimated maximum amount of $2,613,750.00 on this offering.