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Coyuchi

200k Customers

43% five-year
CAGR

~250K

Followers*

Customers returning at a rate of 35% Over 24 months

* Active Subscribers to our email newsletter and number of followers on each of the following platforms: Instagram, Facebook, Linkedin, TikTok and Pinterest

Meet Coyuchi

The Offering

What is A Regulation A+ Offering?

You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive 100 Shares
  • $25 product credit on coyuchi.com
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)

$2,500+ Investment

Investor Perks*

  • Receive 556 Shares
  • $200 product credit on coyuchi.com
  • Free Thank You Gift ($18 value)
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
  • Exclusive Experience

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal Terms

Initial Share Price

$4.50

Valuation

$117 Million

The Offering

What is A Regulation A+ Offering?

You're invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive 100 Shares
  • $25 product credit on coyuchi.com
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)

$2,500+ Investment

Investor Perks*

  • Receive 556 Shares
  • $200 product credit on coyuchi.com
  • Free Thank You Gift ($18 value)
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
  • Exclusive Experience

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal terms

Initial Share Price

$4.50

Valuation

$117 Million

REASONS TO INVEST

Coyuchi

Why Invest?

  • Share more directly in the company's mission and growth as demand for sustainable home goods continue to surge
  • Capitalize on a sizable and growing luxury home goods market as Coyuchi broadens its reach through B2B partnerships, retail expansion, and product category growth
  • Participate in the future financial upside should Coyuchi go public after the Reg A+ offering

A Long History of Growth

With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.

Number of Customers

number of customers

Net sales trend

net sales

Intended Use of proceeds
from Reg A+ Capital Raise:

  • Expand our distribution and offering through B2B strategic partnerships, retail store expansion, and the introduction of a marketplace featuring a range of new goods.
  • Introduce new categories of sustainably sourced home goods
  • Explore the potential for geographic expansion

Key Metrics
& Considerations

*calculations of these financial metrics are based on 2016-2019 unaudited financial statements and 2020-2021 audited financial statements **Net debt is calculated as cash and cash equivalent of $3.2mn net of lines of credit of $4.4mn as of December 31, 2021. Debt to total capital is calculated as lines of credit of $4.4mn divided by the sum of lines of credits of $4.4mn and total shareholders’ equity of $7.5mn as of December 31, 2021

  • 2021 net sales $33.3 million

    26% year-over-year growth 26% five year CAGR*

  • Profitable (EBITDA positive) in 2019-2021*

  • 2021 customer count ~200k

    35% year-over-year growth 63% five year CAGR

  • Net Debt of $1.2 million**

    Debt to Total Capital of 37%**

Long Term Growth Strategies

Activate Our Loyal Customer Base

Coyuchi has a loyal customer base of over 200K shoppers. 35% of our customers make repeat purchases within 24 months with an average order size exceeding $300. Coyuchi is first-order profitable.

We plan to leverage our fan base for community developments and driving further brand awareness and new customer acquisitions profitably.

Grow Product Category and Serviceable Addressable Market

We plan to expand existing categories and introduce products in new categories to tap into an 80% larger addressable market.

Current serviceable addressable market* is $20.7 billion, total addressable market* is $37.2 billion.

*Source: Home Textiles Today Business Annual 2021

Broaden Our Retail Footprint

76%* of U.S. home textiles are purchased in physical stores. Expanding our retail presence is essential for growth and for allowing customers an opportunity to experience our products and brand first-hand.

We opened a new Coyuchi store in Palo Alto, CA in November 2022. We have plans to open additional retail locations in a low-risk, capital-light manner in the coming years to reach new audiences, drive revenue growth, and foster community.

* Source: Cotton Incorporated’s 2020 Home Textiles survey

Expand Our B2B Network

Approximately 70% of bedding purchases are made in department stores or mass retailers. Broadening our network of distribution partners to include more of these retailers is a key aspect of our growth strategy.

We will continue to develop strategic B2B partnerships with national wholesalers, online marketplaces and through collaborations.

Current Retail Partners:

Nordstrom Wayfair anthropologie

* Source: Cotton Incorporated’s 2020 Home Textiles survey

Why Invest?

  • Share more directly in the company's mission and growth as demand for sustainable home goods continue to surge
  • Capitalize on a sizable and growing luxury home goods market as Coyuchi broadens its reach through B2B partnerships, retail expansion, and product category growth
  • Participate in the future financial upside should Coyuchi go public after the Reg A+ offering

A Long History of Growth

With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.

Number of Customers

number of customers

Net sales trend

net sales

Intended Use of proceeds from Reg A+ Capital Raise:

  • Expand our distribution and offering through B2B strategic partnerships, retail store expansion, and the introduction of a marketplace featuring a range of new goods.
  • Introduce new categories of sustainably sourced home goods
  • Explore the potential for geographic expansion

Key Metrics
& Considerations

  • 2021 net sales $33.3 million

    26% year-over-year growth 26% five year CAGR*

  • Profitable (EBITDA positive) in 2019-2021*

  • 2021 customer count ~200k

    35% year-over-year growth 63% five year CAGR

  • Net Debt of $1.2 million**

    Debt to Total Capital of 37%**

*calculations of these financial metrics are based on 2016-2019 unaudited financial statements and 2020-2021 audited financial statements **Net debt is calculated as cash and cash equivalent of $3.2mn net of lines of credit of $4.4mn as of December 31, 2021. Debt to total capital is calculated as lines of credit of $4.4mn divided by the sum of lines of credits of $4.4mn and total shareholders’ equity of $7.5mn as of December 31, 2021


Long Term Growth Strategies

A proven team

Eileen Mockus President and Chief Executive Officer

Sejal Solanki Chief Marketing Officer

Marcus Chung Chief Operating Officer

Whitney Thornburg Design Director

Margot Lyons Director of Sustainability and Sourcing

Priyadarshi Sinha Vice President of Technology

Izzie Ali Director of Operations


Our products are made to the highest environmental and ethical standards

We are committed to ensuring that everything that bears the Coyuchi label is produced and processed to the strictest standards in safe and humane conditions - form the farm to the factory, to our customers' homes.

Certifications

NEWS

Glossary of Terms

Average order value

Gross demand divided by the number of orders in a period

Customer

Count of unique customer at the end of the stated period

Customer Retention

The percentage of total customers acquired in that month who returned within the next 24 months

Followers

Active subscribers to our email newsletter and number of followers on each of the following platforms: Instagram, Facebook, LinkedIn, TikTok and Pinterest

FAQ

Introduced as part of the Jumpstart Our Business Startups (JOBS) Act, a Regulation A+ offering is an opportunity for individual investors to directly support small businesses Regulation A+ (Reg A+) allows companies to offer shares to the general public, not just accredited investors, dramatically increasing the opportunity for individuals to back companies with missions that they want to support and to get in on the ground floor at exciting new enterprises.

You will invest via our secure partner Manhattan Street Capital. When you complete your investment, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Coyuchi. Once certain regulatory procedures are completed and we accept your investment, your money will be transferred from the escrow account to Coyuchi and your securities will be issued to you, and you will be notified how to access your account at the transfer agent. At that point, you will be a proud owner of Coyuchi stock.

Investments can be made via credit card, debit card, or ACH / wire transfer. Per SEC regulations you will be required to provide certain personal information such as your name, address, and payment method.

Manhattan Street Capital is the premier online advisory service and fundraising platform that helps companies to complete their IPO, and raise capital using Regulation A+.

We have decided to conduct a Reg A+ offering because it allows our loyal community of Coyuchi customers to share more directly in our mission and the growth of our organization. We hope to foster a community of individuals who will advocate our industry-defining sustainable practices and support our growth as we continue to push the organic textile market forward through climate activism.

While we are proud of the continued support we receive from an amazing group of traditional venture capitalists, we realize that our mission to bring beauty and comfort to every home without sacrificing the health of our planet requires a communal effort, the type of community we hope to build through our Reg A+ campaign. We believe we can do more together than with just a handful of larger investors, and we want you to continue with us on our journey.

Finally, by offering shares of Coyuchi to Reg A+ investors before a potential IPO, those investors are able to share in the financial upside typically reserved for a select few. We aim for the benefit of these shares to grow side by side with the growth of our organization and its impact on the home goods industry. Allowing customers to literally own a piece of the company and share in the fun (and potential success) is what Coyuchi is all about.

Currently, there is no market to sell your Regulation A+ shares. In the event we conduct an Initial Public Offering on an exchange, your shares would become liquid and you would be able to sell or buy more shares on the market in which we list on.

When investing in a Regulation A+ public offering, you should expect to hold onto your investment for the foreseeable future before any potential liquidity event in the form of an acquisition, IPO, listing on a public market, or the development of another secondary market to trade your shares. As an investor, we will provide company updates on any brand, business, or growth developments.

Our immediate goal is to build upon our core business and develop the brand while continuing to generate year-over-year growth, as we've done to date. Eventually, we aim to list our shares on a domestic stock exchange to further broadcast our mission and help us achieve our business goals.

We do not yet have a final date for accepting investments. We will update you once we're approaching the deadline. That said, we have opened up this opportunity to not only our 200k loyal customers but thousands more everyday investors.

We’re offering perks at all investment levels.

$450 investment = 100 Shares

  • $25 product credit on coyuchi.com
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)

$5,000 = 1,111 Shares The above plus:

  • $400 product credit on coyuchi.com
  • Exclusive investor experience

$10,000 = 2,222 Shares The above plus:

  • $1,000 product credit on coyuchi.com

$50,000 = 11,1111 Shares The above plus:

  • $6,500 product credit on coyuchi.com

Yes! Please notify us if you do not see that reflected in your Coyuchi.com account. Please note: if you invest multiple times, your perks may come in waves and not all at once.

Once your investment has closed and the funds are received in our escrow account, we’ll distribute your Perks. Please allow us up to one month from your investment close to gather the necessary information in order to process your perks. We distribute Perks on a monthly basis. Please make sure you have a Coyuchi.com account so we may automatically add store credit to your account. You will receive an email notification when your Perks are active.

Regulation A+ investors who participate in this offering will receive Coyuchi Series C Preferred Stock. In the event of an IPO or other liquidation event, shareholders of Reg A stock will convert 1:1 to common stock.

We do not issue share certificates, however, upon completion of your investment, you will receive a signed subscription agreement which acts as proof of investment.

We are required by the SEC to report audited financials twice annually; 1H and FY results. You will be able to find these filings on our SEC page, and we will always provide you with them once they become available.

We will also issue periodic company updates around big news, product launches, events, or investment opportunities.

Reach out to invest@coyuchi.com anytime; this is your dedicated resource for any questions!

This round of funding will be used to grow Coyuchi’s leadership in the sustainable home goods and lifestyle market through expanded marketing, product category expansion, continued physical presence, and B2B strategic partnerships with wholesalers, and online marketplaces.

Coyuchi has been in business for more than 30 years and has set the standard for sustainable home textiles, creating the market and demand for organic luxury home goods.

Our sustainability mission and circular business model have proven a clear draw for customers and allowed us to introduce industry-defying sustainability initiatives like 2nd Home™, the first sustainable, circular program of its kind in the home textile industry, and The Coyuchi Climate Council, a group powerful minds across fashion, regenerative farming, and sustainability working toward a goal of Net Zero Emissions by 2025 and Net Positive Emissions by 2030.

Beyond that, Coyuchi was an early adopter of a direct-to-consumer sales and marketing approach; creating a distinct advantage over incumbents and start-up newcomers in the luxury space. This has resulted in a high lifetime value customer, luxury retail partners such as Nordstrom, and our flagship store in Marin County.

Yes! Right now, shares are only issued through our Regulation A+ offering. You can continue to purchase shares on our offering page as long as the campaign is live.

Please note: there is no guarantee that we will offer this type of public investment opportunity again, so this may be your last chance to invest early on, until a possible liquidation event, like an IPO, occurs.

We worked with outside counsel, auditor, and controller, as well as with Manhattan Street Capital, to determine our valuation. We also looked at the overall market and our competitors and considered where we fell within this fastest-growing category: sustainable home goods. Our valuation of $117 million equals about 3.5x 2021 revenue, a conservative estimation.

The overall U.S. market for home textiles is currently at $25 billion, with an expected annual growth rate of 5% to reach $30 billion by the end of 2025, according to Statista. We stand out in the market's fastest growing sector, sustainable home goods. Seventy-four percent of consumers are willing to pay more for sustainable products, a pattern that has only continued to increase over the last few decades.

Coyuchi has a largely millennial customer, a critical demographic for sustainable goods and spending power. Studies show that millennials favor ethical consumption over price when purchasing goods and services and 83% of millennials want the brands they are buying from to align with their beliefs and values (source). According to McKinsey, millennial spending is expected to increase to $8.3 trillion by 2025; investment in Coyuchi highly aligns with one of the more powerful consumer groups to date.

The top-selling products are sheets, top of bed products, and towels. We are known for our amazing 100% certified organic bedding and bath products, all 3rd party verified with GOTS certification.

Please reach out to invest@coyuchi.com for any additional questions!

What is A Regulation A+ Offering?

You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive 100 Shares
  • $25 product credit on coyuchi.com
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)

$2,500+ Investment

Investor Perks*

  • Receive 556 Shares
  • $200 product credit on coyuchi.com
  • Free Thank You Gift ($18 value)
  • Investor VIP Program (free shipping, free returns, free design consultations, early access to offers and a lot more)
  • Exclusive Experience

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal Terms

Initial Share Price

$4.50

Valuation

$117 Million

Offering Circular

Please read the Offering Circular here: Get Offering Circular

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS, EXCEPT AS REQUIRED BY FEDERAL SECURITIES LAW.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT FROM:

https://www.manhattanstreetcapital.com/offering-circular/30221

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

Coyuchi, Inc. (Reg A offering) Manhattan Street Capital is compensated by Coyuchi, Inc. for project management ($10,000 per month), listing the offering of the issuer’s securities ($5,000 per month), and technology administration ($25 per investment). Payment is made in cash and a matching warrant. MSC might earn up to an estimated maximum amount of $2,613,750.00 on this offering.