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Coyuchi

$0.7M
IN NON-BINDING RESERVATIONS

200k+

Loyal
Customer Base

99%

Organic
Products

26%

YOY
Revenue Growth

Meet Coyuchi

Leader in organic home goods

We created the market for luxury organic home goods and now are weaving the next chapter in sustainable living.

Our brand promise

More than certifications, how we get there matters. That’s why we embrace sustainable and ethical practices in every aspect of our business.

Certifications

The Offering

What is A Regulation A+ Offering?

You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive a custom thank you gift
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal Terms

Initial Share Price

$4.50

Valuation

$117 Million

The Offering

What is A Regulation A+ Offering?

You're invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive a custom thank you gift
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal terms

Initial Share Price

$4.50

Valuation

$117 Million

REASONS TO INVEST

Proven record, bright future

With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.

Our industry is growing

Sustainable products are the fastest growing segment of the U.S. home goods industry. We are exceptionally well-positioned due to:

  • the luxury quality of our organic products
  • long-term commitments aligned with a growing segment of ethos-driven consumers
  • the memorable e-comm and retail experiences we create
 
 
  • $25B

    U.S. Home Goods Market

  • $814M

    Global organic bedding market (expected to reach $1.1B)

  • 63% Millennials

    Willing to pay more for sustainable products

We're growing even faster

As a profitable business with a history of sustained success, we plan to accelerate our growth by:

  • investing in marketing to reach new customer segments
  • building our retail footprint in key markets
  • expanding into new product categories
 
 
  • $33.3M

    Profitable Revenue

  • 26%

    Revenue Growth (industry avg 5%)

  • 2X

    Customer Growth (2019-2021)

Where we go, others follow

No green-washing here, we wrote the book on sustainable innovation and have led our industry for years in:

  • sustainable product development
  • environmentally friendly practices
  • product renewal and recycling programs
 
 
  • #1

    First recycled product in the home industry

  • 99%

    organic products

  • 68,758 lbs

    Toxic chemicals eliminated through 2nd Home TM

Proven record, bright future

With 30 years of operational and market knowledge under our belt, we are poised for a new phase of growth as the world awakens to sustainability at scale.

 
  • $25B

    U.S. Home Goods Market

  • $814M

    Global organic bedding market (expected to reach $1.1B)

  • 63% Millennials

    Willing to pay more for sustainable products

 
  • $33.3M

    Profitable Revenue

  • 26%

    Revenue Growth (industry avg 5%)

  • 2X

    Customer Growth (2019-2021)

 
  • #1

    First recycled product in the home industry

  • 99%

    organic products

  • 68,758 lbs

    Toxic chemicals eliminated through 2nd Home TM

A proven team

Eileen Mockus President and Chief Executive Officer

Sejal Solanki Chief Marketing Officer

Marcus Chung Chief Operating Officer

Farid Naghipour Controller

Whitney Thornburg Design Director

Margot Lyons Director of Sustainability and Sourcing

Priyadarshi Sinha Vice President of Technology

Izzie Ali Director of Operations

Retail Partners

NEWS

FAQ

Introduced as part of the Jumpstart Our Business Startups (JOBS) Act, a Regulation A+ offering is an opportunity for individual investors to directly support small businesses Regulation A+ (Reg A+) allows companies to offer shares to the general public, not just accredited investors, dramatically increasing the opportunity for individuals to back companies with missions that they want to support and to get in on the ground floor at exciting new enterprises.

You will invest via our secure partner Manhattan Street Capital. When you complete your investment, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Coyuchi. Once certain regulatory procedures are completed and we accept your investment, your money will be transferred from the escrow account to Coyuchi and your securities will be issued to you, and you will be notified how to access your account at the transfer agent. At that point, you will be a proud owner of Coyuchi stock.

Investments can be made via credit card, debit card, or ACH / wire transfer. Per SEC regulations you will be required to provide certain personal information such as your name, address, and payment method.

Manhattan Street Capital is the premier online advisory service and fundraising platform that helps companies to complete their IPO, and raise capital using Regulation A+.

We have decided to conduct a Reg A+ offering because it allows our loyal community of Coyuchi customers to share more directly in our mission and the growth of our organization. We hope to foster a community of individuals who will advocate our industry-defining sustainable practices and support our growth as we continue to push the organic textile market forward through climate activism.

While we are proud of the continued support we receive from an amazing group of traditional venture capitalists, we realize that our mission to bring beauty and comfort to every home without sacrificing the health of our planet requires a communal effort, the type of community we hope to build through our Reg A+ campaign. We believe we can do more together than with just a handful of larger investors, and we want you to continue with us on our journey.

Finally, by offering shares of Coyuchi to Reg A+ investors before a potential IPO, those investors are able to share in the financial upside typically reserved for a select few. We aim for the benefit of these shares to grow side by side with the growth of our organization and its impact on the home goods industry. Allowing customers to literally own a piece of the company and share in the fun (and potential success) is what Coyuchi is all about.

Currently, there is no market to sell your Regulation A+ shares. In the event we conduct an Initial Public Offering on an exchange, your shares would become liquid and you would be able to sell or buy more shares on the market in which we list on.

When investing in a Regulation A+ public offering, you should expect to hold onto your investment for the foreseeable future before any potential liquidity event in the form of an acquisition, IPO, listing on a public market, or the development of another secondary market to trade your shares. As an investor, we will provide company updates on any brand, business, or growth developments.

Our immediate goal is to build upon our core business and develop the brand while continuing to generate year-over-year growth, as we've done to date. Eventually, we aim to list our shares on a domestic stock exchange to further broadcast our mission and help us achieve our business goals.

We do not yet have a final date for accepting investments. We will update you once we're approaching the deadline. That said, we have opened up this opportunity to not only our 200k loyal customers but thousands more everyday investors.

We’re offering perks at all investment levels.

$450 investment = 450 Shares

  • Receive a custom thank you gift
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations

$5,000 = 1,111 Shares The above plus:

  • $400 product credit on coyuchi.com
  • Exclusive investor experience

$10,000 = 2,222 Shares The above plus:

  • $1,000 product credit on coyuchi.com

$50,000 = 11,1111 Shares The above plus:

  • $6,500 product credit on coyuchi.com

Yes! Please notify us if you do not see that reflected in your Coyuchi.com account. Please note: if you invest multiple times, your perks may come in waves and not all at once.

Once your investment has closed and the funds are received in our escrow account, we’ll distribute your Perks. Please allow us up to one month from your investment close to gather the necessary information in order to process your perks. We distribute Perks on a monthly basis. Please make sure you have a Coyuchi.com account so we may automatically add store credit to your account. You will receive an email notification when your Perks are active.

Regulation A+ investors who participate in this offering will receive Coyuchi Series C Preferred Stock. In the event of an IPO or other liquidation event, shareholders of Reg A stock will convert 1:1 to common stock.

We do not issue share certificates, however, upon completion of your investment, you will receive a signed subscription agreement which acts as proof of investment.

We are required by the SEC to report audited financials twice annually; 1H and FY results. You will be able to find these filings on our SEC page, and we will always provide you with them once they become available.

We will also issue periodic company updates around big news, product launches, events, or investment opportunities.

Reach out to invest@coyuchi.com anytime; this is your dedicated resource for any questions!

This round of funding will be used to grow Coyuchi’s leadership in the sustainable home goods and lifestyle market through expanded marketing, product category expansion, continued physical presence, and B2B strategic partnerships with wholesalers, and online marketplaces.

Coyuchi has been in business for more than 30 years and has set the standard for sustainable home textiles, creating the market and demand for organic luxury home goods.

Our sustainability mission and circular business model have proven a clear draw for customers and allowed us to introduce industry-defying sustainability initiatives like 2nd Home™, the first sustainable, circular program of its kind in the home textile industry, and The Coyuchi Climate Council, a group powerful minds across fashion, regenerative farming, and sustainability working toward a goal of Net Zero Emissions by 2025 and Net Positive Emissions by 2030.

Beyond that, Coyuchi was an early adopter of a direct-to-consumer sales and marketing approach; creating a distinct advantage over incumbents and start-up newcomers in the luxury space. This has resulted in a high lifetime value customer, luxury retail partners such as Nordstrom, and our flagship store in Marin County.

Yes! Right now, shares are only issued through our Regulation A+ offering. You can continue to purchase shares on our offering page as long as the campaign is live.

Please note: there is no guarantee that we will offer this type of public investment opportunity again, so this may be your last chance to invest early on, until a possible liquidation event, like an IPO, occurs.

We worked with outside counsel, auditor, and controller, as well as with Manhattan Street Capital, to determine our valuation. We also looked at the overall market and our competitors and considered where we fell within this fastest-growing category: sustainable home goods. Our valuation of $117 million equals about 3.5x 2021 revenue, a conservative estimation.

The overall U.S. market for home textiles is currently at $25 billion, with an expected annual growth rate of 5% to reach $30 billion by the end of 2025, according to Statista. We stand out in the market's fastest growing sector, sustainable home goods. Seventy-four percent of consumers are willing to pay more for sustainable products, a pattern that has only continued to increase over the last few decades.

Coyuchi has a largely millennial customer, a critical demographic for sustainable goods and spending power. Studies show that millennials favor ethical consumption over price when purchasing goods and services and 83% of millennials want the brands they are buying from to align with their beliefs and values (source). According to McKinsey, millennial spending is expected to increase to $8.3 trillion by 2025; investment in Coyuchi highly aligns with one of the more powerful consumer groups to date.

The top-selling products are sheets, top of bed products, and towels. We are known for our amazing 100% certified organic bedding and bath products, all 3rd party verified with GOTS certification.

Please reach out to invest@coyuchi.com for any additional questions!

What is A Regulation A+ Offering?

You’re invited to invest alongside private equity and VC’s to own a piece of our lucrative business.

Early Investor Perks

Enjoy first-investor status alongside private equity and VC’s ahead of future IPOs and rapid expansion.

$450+ Investment

Investor Perks*

  • Receive a custom thank you gift
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations

$5,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $400 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$10,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $1,000 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience

$50,000+ Investment

Investor Perks*

  • Receive a custom thank you gift ($128 value)
  • $6,500 product credit on coyuchi.com
  • Gain early access to promotions
  • Free shipping and returns on all purchases
  • Complimentary design consultations
  • Exclusive investor experience
*Perks may be adjusted at any time during this offering.

Deal Terms

Initial Share Price

$4.50

Valuation

$117 Million

Offering Circular

Please read the Offering Circular here: Get Offering Circular

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS, EXCEPT AS REQUIRED BY FEDERAL SECURITIES LAW.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT FROM:

https://www.manhattanstreetcapital.com/offering-circular/27565

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

Coyuchi, Inc. (Reg A offering) Manhattan Street Capital is compensated by Coyuchi, Inc. for project management ($10,000 per month), listing the offering of the issuer’s securities ($5,000 per month), and technology administration ($25 per investment). Payment is made in cash and a matching warrant. MSC might earn up to an estimated maximum amount of $2,613,750.00 on this offering.